FRIENN:
a revolution
in frying

FRIENN is the new frying oil from Olitalia, an innovative recipe, perfect for fried food with a light taste and Mediterranean flavour.

Frienn - experience 1

FRIENN – which means “frying” in Campania dialect – was developed by Olitalia in collaboration with Pasquale Torrente, a top chef from Salerno known as the king of fried food. 100% free from palm oil, FRIENN frying oil is made from sunflower seeds rich in oleic acid (80%) with added antioxidants (tocopherols and rosemary extract).
Its innovative formulation completely prevents foaming during frying, thanks to its stability at high temperatures and high smoking point, meaning that the outside of the food does not burn. A study of the behaviour of the oil during frying was carried out by the Agri-food Science and Technology Department of the Alma Mater Studiorum - University of Bologna.

Frittura da Chef

FRIENN is stable at high temperatures thanks to its high oleic acid content and the addition of antioxidants, including from rosemary extract, ensuring professional-grade oil performance and delicious, crispy fried food. It also has one of the highest smoking points of any oil on the market.

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Frienn - Suitable for use at high temperatures 1
Fascia Frienn Chef 1

Tradition and innovation combine to give fried food a unique and distinctive flavour, making it crispy, light, easily digestible and recognisably Italian

Fascia Frienn Chef 2
Pasquale
Developed in collaboration with Chef

Pasquale Torrente

Suitable for use at high temperatures

FRIENN is stable at high temperatures thanks to its high oleic acid content and the addition of antioxidants, including from rosemary extract, ensuring professional-grade oil performance and delicious, crispy fried food. It also has one of the highest smoking points of any oil on the market.

Frienn - Suitable for use at high temperatures 1
Frienn - No unpleasant odours 1

No unpleasant odours

FRIENN owes its high oxidative stability to its innovative formulation: high-oleic sunflower oil is rich in mono-unsaturated fats, which work in combination with the antioxidants to prevent oxidation of the oil during frying, avoiding unpleasant odours.

Light, crispy, non-greasy fried food

The innovative formulation of high-oleic sunflower oil, tocopherols and rosemary extract make FRIENN stable during cooking, for fried food with a light flavour and a lightly-coloured, mouth-watering appearance.

Frienn - Light, crispy, non-greasy fried food 1
Italian chefs' favourite oil brand 1

Italian chefs' favourite oil brand

According to the latest market research conducted by NielsenIQ at the end of June 2024, Olitalia is once again confirmed as "the ‘Favourite Brand of Italian Chefs’"* among the most used oil brands both in the kitchens and on the tables of restaurants and other businesses in the catering industry. Olitalia is by far the first brand that comes to mind spontaneously to the industry professionals, and it is also the brand with the highest retention compared to its competitors. In addition, Olitalia is the most frequently purchased and recommended brand of oil. Finally, the research has investigated a specific market segment: oils for frying and deep frying. Also in this segment, Olitalia, appears to be the most frequently purchased brand and the preferred brand for frying with FRIENN, its frying oil.

 

Discover more HERE

 

*Claim by Olitalia based on research conducted by NielsenIQ in June 2024. Total Olitalia's results calculated over a representative sample of 601 restaurants, pizzerias and hotels with catering service, +/- 4 percentage points with an estimate reliability of 95%.

FRIENN – which means “frying” in Campania dialect – was developed by Olitalia in collaboration with Pasquale Torrente, a top chef from Salerno known as the king of fried food. 100% free from palm oil, FRIENN frying oil is made from sunflower seeds rich in oleic acid (80%) with added antioxidants (tocopherols and rosemary extract).
Its innovative formulation completely prevents foaming during frying, thanks to its stability at high temperatures and high smoking point, meaning that the outside of the food does not burn. A study of the behaviour of the oil during frying was carried out by the Agri-food Science and Technology Department of the Alma Mater Studiorum - University of Bologna.

Frienn - experience 1
Frying is a celebration with FRIENN! 1

Frying is a celebration with FRIENN!

PAY TRIBUTE TO FOODS'
NATURAL FLAVOURS

MAKE CRISPY, NON-GREASY,
LIGHTLY-COLOURED FRIED FOODS

ENHANCE INGREDIENTS'
TEXTURE AND FLAVOUR

FREE FROM PALM OIL

PERFECT PERFORMANCE
AT HIGH TEMPERATURES

MADE FROM 100% ITALIAN SEEDS

MINIMISES SMOKE
AND UNPLEASANT ODOURS

MINIMISES FOAMING

Recipes 1

Recipes

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Montanara (heart shape!) By Pasquale Torrente

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Pasquale Torrente’s Fried Anchovies 1

Pasquale Torrente’s Fried Anchovies

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