According to the latest market research conducted by NielsenIQ at the end of June 2024, Olitalia is once again confirmed as the ‘Favourite Brand of Italian Chefs’* among the most used oil brands both in the kitchens and on the tables of restaurants and other businesses in the catering industry. Olitalia is by far the first brand that comes to mind spontaneously to the industry professionals, and it is also the brand with the highest retention compared to its competitors. In addition, Olitalia is the most frequently purchased and recommended brand of oil. Finally, the research has investigated a specific market segment: oils for frying and deep frying. Also in this segment, Olitalia, appears to be the most frequently purchased brand and the preferred brand for frying with FRIENN, its frying oil.  

*Claim by Olitalia based on research conducted by NielsenIQ in June 2024. Total Olitalia's results calculated over a representative sample of 601 restaurants, pizzerias and hotels with catering service, +/- 4 percentage points with an estimate reliability of 95%.

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