According to the latest market research conducted by NielsenIQ at the end of June 2024, Olitalia is once again confirmed as the ‘Favourite Brand of Italian Chefs’* among the most used oil brands both in the kitchens and on the tables of restaurants and other businesses in the catering industry. Olitalia is by far the first brand that comes to mind spontaneously to the industry professionals, and it is also the brand with the highest retention compared to its competitors. In addition, Olitalia is the most frequently purchased and recommended brand of oil. Finally, the research has investigated a specific market segment: oils for frying and deep frying. Also in this segment, Olitalia, appears to be the most frequently purchased brand and the preferred brand for frying with FRIENN, its frying oil.
Leading Olitalia is the Giuseppe Cremonini Family: a name that expresses over five decades of excellence in the food sector, a symbol of quality and tradition of Italian gastronomy in the world.
We have always worked paying particular attention to continuous technical and know-how updating. In particular, in recent years, the company has made extremely important investments in technology and plant engineering to offer the markets absolute levels of quality and safety.
Every year we invest a lot in innovation: creation of new products, technological evolution of our structures, reduction of consumption and environmental impact.